The oval was a key part of adje’s identity — so we kept it. But after five years, the production house gained some weight. The logo matured, got more confident. Now it's lowercase — smoother rhythm, a better reflection of our down-to-earthness.

Every project is a new story. That’s why the oval always shifts shape. Sometimes it’s an intricate pattern, sometimes it looks like a traffic line, sometimes a finger. Because a production house should know how to switch gears — from a hilarious commercial for Bashchynski to a dramatic music video for O.Torvald.

This world is full of artifacts: the crew, the clients, behind-the-scenes moments, props, actors, light, set pieces. Everything’s a little wild and fast-paced. The typography is like subtitles from a festival film mixed with technical timecodes — holding the rhythm together.

The graphics? Whatever flew into the frame: traced icons, accidental forms, fragments.

Production is always a mix of chaos, control, ideas, and agreements.