Lapunzel is a new brand of eco-friendly, vegan, cruelty-free cosmetics for cats and dogs. It is an integral part of home care and bathing. The line consists of shampoo, conditioner, perfume, tear foam and paw balm and is suitable for all coat textures. The pet cosmetic market in Ukraine is dull, but Lapuncel's audience is anything but dull. We wanted to match their style. Bold letters on the packaging, a wavy typeface, vibrant fur patterns, lots of yellow to capture that lemon meringue vibe.